PSA Airlines

Director of Marketing and Communications

Job Locations US-NC-Charlotte | US-OH-Vandalia
Human Resources
Position Type


Let your career take off with PSA Airlines

About PSA

PSA Airlines, a wholly owned subsidiary of American Airlines, offers unparalleled opportunities for growth and professional development. We value teamwork, diversity, and inclusivity and strive to create a safe, respectful, and happy work environment for our more than 4,000 employees. Our company culture, known as The PSA Way, is our foundation for operation and fosters stability, growth and a focus on the future while always placing safety at the forefront of everything we do. We are driven in our goals and achievements, eager to be better. We are reliable to one another and accountable for our actions. And we are caring in our daily interactions, with teammates, colleagues, and customers. Join our team to enjoy comprehensive benefits, including travel privileges on the American Airlines global network, so you can explore new destinations and create unforgettable memories with family and friends.


PSA offers the benefits you expect from a company focused on excellence. All eligible team members enjoy a comprehensive benefits package, including:

  • Travel privileges on the American Airlines global network
  • A generous vacation plan designed to let you enjoy your travel perks
  • 401(k) with company match
  • American Airlines Group (AAG) profit-sharing and bonus opportunities
  • A choice of three health plan options, all with nationwide coverage with the UnitedHealthcare Choice Plus network
  • Premium dental coverage
  • Vision plan options provided, including a plan that covers both glasses and contacts every year    
  • Benefits navigation services, including finding a doctor, scheduling an appointment, understanding your medical bills, and free second opinion services
  • Access to 24-hour virtual urgent care services
  • Family planning and fertility treatment
  • LGBTQ+ friendly services including gender affirming care, assistance finding knowledgeable providers, and family planning
  • Company-paid Life and AD&D Insurance, Short-term and Long-term Disability, and supplemental life insurance options for spouses and dependent children
  • Flexible Spending Accounts for both Health Care and Dependent Care services
  • Comprehensive Employee Assistance Program providing a range of services, including 5 free in-person sessions with a health care professional


Position Summary


This position is responsible for the overall short-term and long-term strategy for all internal/external communications and external marketing activities of PSA Airlines, a wholly owned regional carrier of the American Airlines Group. This individual will oversee the development and execution of communications and marketing strategy to support the carrier’s operational objectives and key focus areas. This individual will report directly to the VP of Talent Management and work directly with PSA Airlines senior leadership and executive team on internal communications activities for employees and, external audiences such as media during crisis or emergency response activities and internal/external talent acquisition marketing and branding strategies.

Job Responsibilities

  • Oversee the development and management of the company’s internal/external communications strategy, vehicles, and channels, including quarterly updates on operational initiatives; at events such as Virtual Town Halls, D+ meetings, Executive offsites, and all other modes of communication
  • Drive strategy and oversee external media releases, executive speeches, and communications on company issues and announcements, to ensure employees have information necessary and helpful for their engagement in their work and company initiatives
  • Oversee the internal and external marketing strategy of the airline, focusing specifically on the Talent Acquisition marketing focus areas for specific critical hiring needs
  • Develops branding initiatives, external media relations, and continually maximizes social media opportunities in the regional market
  • Continually works to know the regional market landscape for competitive branding purposes
  • Develops ongoing key in touch marketing strategy campaigns in collaboration with PSA’s Talent Acquisition team
  • Continually identifies, learns, and adapts to new technologies for external and internal marketing and communications, such as CRM tools, website vendors, new marketing platforms; works to assess the ROI of these tools to form a basis of marketing impact
  • Works with necessary vendors or new vendors to enhance PSA’s branding messaging, continually seeks out new vendors where there is a business need
  • Responsible for the strategy and integration of all marketing and branding approaches at PSA
  • Provide counsel on the company’s communications activities with department and company leadership in support of their corporate objectives, and to ensure employees across the company know that they valued and appreciated
  • Works directly with the CEO/President of the organization when critical media relations and crisis communications arise
  • Has responsibility for the Company’s Intranet portal to ensure it provides a useful, efficient, and enjoyable user experience to both management and non-management for purposes relating to their work and work-related interests
  • Executes on PSA’s comprehensive crisis communications strategy and protocols within the framework requested for all carriers, providing PSA Airlines communication statements
  • Owns the relationship with American Airlines team on crisis communications and media relations
  • Leads the strategic direction of PSA Airlines leadership and communications meetings, driving change and impact for operational objectives and results
  • Responsible for the Company's Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.
  • Performs other duties as assigned to support the efficient operation of the department and company

Position Specifics



  • Bachelor's degree in Communications, English, Journalism, or equivalent work experience
  • 5-8 years of experience in communications
  • Prior experience working with multiple workgroups strongly desired
  • Advanced Microsoft Word and PowerPoint skills
  • Solid understanding of how to write AP style
  • Ability to effectively work with and counsel senior leadership to achieve their operational and organizational goals
  • Possess excellent oral and written communication skills
  • Develop and implement communication strategies and tactics with a diverse range of audiences
  • Results-oriented and able to work both independently and on a team when needed for larger communications initiatives and in crisis situations
  • Keen attention to detail and accuracy, while possessing the ability to manage multiple projects in a fast-paced environment is essential
  • Exercise sound business judgment and handle confidential information with sensitivity
  • Ability to speak/read/write in English.
  • If hired, must be able to demonstrate that you are authorized to work in the US.


  • Prior experience in the airline industry preferred



To be successful at PSA, you should be:

  • Driven
  • Reliable
  • Caring
  • Engaging Communicator
  • Decisive
  • Results Driven

To be successful in this position, you should be great at:

  • Written communication
  • Creative writing
  • Attention to detail
  • Interpersonal skills
  • Collaboration
  • Multi-tasking

Additional Information

Delegation: In Absence, responsibility delgated to Vice President of Talent Management

Authorities: None

Supervisory Responsibility: This position has supervisory responsibilities

Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, telephones, photocopiers, facsimile machines and filing cabinets.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, the employee is frequently required to stand; walk; climb up and down stairs; lift weight up to 25 lbs; use hands to handle or feel; and reach with hands and arms.
Security Clearance: All employees are required to pass the fingerprint-based criminal history records check (CHRC) per 49CFR1542.209 as well as a pre-employment drug screen.
AAP/EEO Statement: PSA Airlines is an equal opportunity employer; qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, age, disability, genetic information, protected veteran status or any other characteristic protected by law.
Other Duties: Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



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