PSA Airlines

Social Media Specialist

Job Locations US-NC-Charlotte
Human Resources
Position Type


Social Media Specialist
• Location: Charlotte, NC
• Reports To: Manager of Marketing 
• Direct Reports: This is a full-time position with an expectation of occasional evening and weekend hours as job duties demand
• Relocation: Assistance available
• Travel: Up to 25%
Let your career take off with PSA Airlines
About Us 
Company Summary: As a wholly owned subsidiary of American Airlines and the fastest growing regional airline in the country, PSA offers a stable career path in aviation with unparalleled opportunities for growth and professional development. Teamwork and drive are at the heart of PSA. We are committed to growing our company where passion is shared, professional excellence is expected, and all people are valued and respected. 
Our employees are committed to ensuring safe and reliable operations for the thousands of customers American trusts us with each and every day. We have an incredible team of more than 4,000 employees who do a tremendous job of operating more than 800 daily flights to nearly 100 destinations on behalf of American Airlines. Our immense growth provides a number of opportunities to join our team. 
Culture: Not only is PSA an EEO and AAP employer, but also we seek to create an inclusive work environment where diverse perspectives and experiences are embraced and respected. We work hard to build and sustain a culture where people – team members and customers alike – feel safe, secure and happy. It is The PSA Way – which focuses on our goals, safety, respect, preparedness, professional excellence, and passion. This foundation reflects how we think, act, and communicate with one another and our customers.
Engaging our employees is extremely important to us, and we seek leaders who inspire, enable, and encourage others to succeed using the PSA Way as their model.

Charlotte, NC – Charlotte hosts one of PSA’s senior bases. It is the largest city in the state of North Carolina and the third-fastest growing major city in the United States. Nicknamed the “Queen City,” this city upholds rich history and southern hospitality. You will enjoy the food scene, art and history. Home of the Carolina Panthers, Charlotte Motor Speedway, NASCAR Hall of Fame and Carolinas Aviation Museum, this city offers an abundance of activities.

Benefits Summary
PSA offers the benefits you expect from a company focused on excellence. All eligible employees enjoy a comprehensive benefits package, including: 
• Travel privileges on the American Airlines global network
• A generous vacation plan designed to let you enjoy your travel perks
• Medical, Dental & Vision
• 401k with company match
• American Airlines Group (AAG) profit-sharing and bonus opportunities
• Company-paid Group Life and AD&D Insurance, Short and Long-term Disability, Flexible Spending Plan (FSA), and supplementary options



Position Summary 
PSA Airlines is looking for a Social Media Specialist to help our team create and manage compelling and engaging social media content and campaigns. Reporting to the Marketing Manager, the Social Media Specialist will provide support for the implementation of PSA’s social media strategies. This position will create and produce content and oversee day-to-day community management of PSA’s primary social media accounts, including on Facebook, Twitter, Instagram, and others.
Job Responsibilities 
• Collaborating with Talent Acquisition, Marketing, Communications, Diversity, Equity and Inclusion and other departments to create high-quality content for our social channels.
• Contributing to, and following an editorial calendar for, key social media initiatives to provide fresh and engaging content.
• Maintaining a distinct voice and tone for PSA’s primary social media accounts.
• Assisting with campaigns to reach diverse audiences including but not limited to prospective and current employees, aviation enthusiasts, media and more.
• Planning the development and implementation of select social media campaigns that align with marketing programs, talent acquisition initiatives, events and brand efforts.
• Responsible for the community management, including responding to and monitoring of our social media channels.
• Utilizing social media tools and applications to monitor trends and use insights gained for content strategy.
• Tracking and analyzing campaign and post metrics to ensure goals are met, and that social media activity is clearly linked to desired outcomes.
• Utilizing analytics tools to develop reports as needed for use in meetings, proposals, etc.
• Occasionally sharing of best practices to colleagues and leadership


• Bachelor's Degree in Marketing or Communications
• 3-5 years of professional experience with a proven, professional track record in the development of social media marketing strategies and programs
• Demonstrated understanding of social media channels including Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok
• Experience with copywriting and editing to ensure accurate and engaging copy with consistent tone, look, and voice
• Demonstrated versatility in writing styles, including social media posts, short pieces for the web, and marketing copy
• Basic familiarity with social media management platforms and analytics reporting, e.g., Facebook Insights and Hootsuite
• An eye for design, and experience with design software, e.g., Adobe Creative Suite, Canva, etc.
• Ability to speak/read/write in English 
• If hired, must be able to demonstrate that you are authorized to work in the US
To be successful at PSA, you should be:

• Driven
• Reliable
• Caring
• Engaging Communicator
• Decisive
• Results Driven
To be successful in this position, you should be great at:
• Problem Solving
• Communication (verbal and written)
• Data Analytics and Diagnostics skills
• Coaching & Development
• Driving Excellence
• Facilitating Change
• Strategic Thinking
Additional Information 

Supervisory Responsibility: This position is not a supervisory role 

Delegation: In absence, duties delegated to Manager of Marketing

Travel: Travel is required for this position up to 25%

Work Environment: This job operates in a professional office environment.  This role routinely uses standard office equipment such as computers, telephones, photocopiers, facsimile machines and filing cabinets.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; climb up and down stairs; lift weight up to 25 lbs; use hands to finger, handle or feel; and reach with hands and arms.
AAP/EEO Statement: PSA Airlines is an equal opportunity employer; qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, age, disability, genetic information, protected veteran status or any other characteristic protected by law.
Security Clearance: All employees are required to pass the fingerprint-based criminal history records check (CHRC) per 49CFR1542.209 as well as a pre-employment drug screen.
Other Duties: Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


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