PSA Airlines

Marketing Specialist

Job Locations US-NC-Charlotte
ID
2021-3101
Category
Human Resources
Position Type
Full-Time

Overview

Marketing Specialist
 
• Location: Charlotte, NC
• Reports To: Marketing Manager
• Direct Reports: This is a full-time position with an expectation of occasional evening and weekend hours as job duties demand. Days and hours of work are Monday through Friday 8:00 am to 5:00 pm.
• Relocation: Assistance available
• Travel: Travel is required for this position
 
Let your career take off with PSA Airlines
 
About Us 
 
Company Summary: As a wholly owned subsidiary of American Airlines and the fastest growing regional airline in the country, PSA offers a stable career path in aviation with unparalleled opportunities for growth and professional development. Teamwork and drive are at the heart of PSA. We are committed to growing our company where passion is shared, professional excellence is expected, and all people are valued and respected. 
 
Our employees are committed to ensuring safe and reliable operations for the thousands of customers American trusts us with each and every day. We have an incredible team of more than 4,000 employees who do a tremendous job of operating more than 800 daily flights to nearly 100 destinations on behalf of American Airlines. Our immense growth provides a number of opportunities to join our team. 
 
Culture: Not only is PSA an EEO and AAP employer, but also we seek to create an inclusive work environment where diverse perspectives and experiences are embraced and respected. We work hard to build and sustain a culture where people – team members and customers alike – feel safe, secure and happy. It is The PSA Way – which focuses on our goals, safety, respect, preparedness, professional excellence, and passion. This foundation reflects how we think, act, and communicate with one another and our customers.
 
Engaging our employees is extremely important to us, and we seek leaders who inspire, enable, and encourage others to succeed using the PSA Way as their model.
 

Charlotte, NC – Charlotte hosts one of PSA’s senior bases. It is the largest city in the state of North Carolina and the third-fastest growing major city in the United States. Nicknamed the “Queen City,” this city upholds rich history and southern hospitality. You will enjoy the food scene, art and history. Home of the Carolina Panthers, Charlotte Motor Speedway, NASCAR Hall of Fame and Carolinas Aviation Museum, this city offers an abundance of activities.

 
Benefits Summary
 
PSA offers the benefits you expect from a company focused on excellence. All eligible employees enjoy a comprehensive benefits package, including: 
• Travel privileges on the American Airlines global network
• A generous vacation plan designed to let you enjoy your travel perks
• Medical, Dental & Vision
• 401k with company match
• American Airlines Group (AAG) profit-sharing and bonus opportunities
• Company-paid Group Life and AD&D Insurance, Short and Long-term Disability, Flexible Spending Plan (FSA), and supplementary options

 

Responsibilities

Position Summary 
 
The Marketing Specialist will be responsible for talent acquisition marketing efforts including promotion and management of events and conferences, external email marketing efforts as well as work in collaboration to plan and implement a proactive recruitment strategy. The Marketing Specialist impacts PSA’s corporate identity; shaping the brand/image of who we are and aiding in our company growth.
 
Job Responsibilities 
 
• Drive PSA’s brand across talent acquisition platforms
• Support the talent acquisition team through campaign and collateral development to generate leads and promote recruiting events
• Create graphics for social, email, marketing collateral and website for talent acquisition team and ad-hoc internal marketing initiatives and ensure that they align with PSA brand standards
• Manage content updates on www.psaairlines.com to ensure the site is accurate
• Collaborate with outside vendors on marketing campaigns
• Convey a sense of community and build our following based on valuable content and mutual sharing
• Use creative means to drive strong engagement and organic growth of all marketing mediums
• Help identify opportunities that will promote growth on social media sites
• Creatively support marketing campaigns, including marketing/new concepts, community-building efforts and promotions
• Collaborate on planning and manage proactive recruitment marketing including utilization of LinkedIn as a tool for the recruiting team
• Assist with strategy and execution on Google Ads
• Consistently optimize results by measuring, assessing, evaluating and adjusting campaigns
• Partner with recruiters and sourcing to segment, qualify and nurture leads through candidate relationship management (CRM) platform.
• Perform competitive and market research to inform strategies and tactics.
• Support event and conference logistics, travel and coordination
• Responsible for the Company’s Security and Safety Management System (SMS) and associated Safety Risk Management and Safety Assurance outputs.
• In absence, duties performed by the Marketing Manager

Qualifications

Qualifications 
 
Required
• Bachelor’s degree in Marketing, Communications or Public Relations or 3 years of marketing and/or communications experience
• Proven experience using marketing software
• At least 2 years’ experience using design tools (Adobe Creative Suite)
• Experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
• Experience developing and creating digital, video and/or interactive content
• Computer skills: Microsoft Office Suite
• Must be able to read, write and speak English
• Must be able to demonstrate right to work in the US.
 
Preferred
• HTML Experience
• Google Ads or Google Analytics Experience
 
Competencies 
 
To be successful at PSA, you should be:

• Driven
• Reliable
• Caring
• Engaging Communicator
• Decisive
• Results Driven
 
To be successful in this position, you should be great at:
 
• Problem Solving
• Communication (verbal and written)
• Data Analytics and Diagnostics skills
• Coaching & Development
• Driving Excellence
• Facilitating Change
• Strategic Thinking
 
Additional Information 

Supervisory Responsibility: This position is not a supervisory role 

Delegation: In absence, the Marketing Manager will handle all responsibilities 

Travel: Travel is required for this position 

Work Environment: This job operates in a professional office environment.  This role routinely uses standard office equipment such as computers, telephones, photocopiers, facsimile machines and filing cabinets.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; climb up and down stairs; lift weight up to 25 lbs; use hands to finger, handle or feel; and reach with hands and arms.
AAP/EEO Statement: PSA Airlines is an equal opportunity employer; qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, age, disability, genetic information, protected veteran status or any other characteristic protected by law.
Security Clearance: All employees are required to pass the fingerprint-based criminal history records check (CHRC) per 49CFR1542.209 as well as a pre-employment drug screen.
Other Duties: Please note this job description is not designated to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 

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